An series of messages that divide a single idea and theme which make up an integrated marketing communication (IMC) is known as

Question

Quizplus · Accepted Answer

An advertising campaign is a series of messages that share a single idea and theme which are used across different media outlets to achieve a desired result, such as raising brand awareness or boosting sales. This is a key component of integrated marketing communication (IMC), which aims to ensure consistency of message and the complementary use of media.

An Series of Messages That Divide a Single Idea and Theme