The total number of different people or households exposed to an advertising schedule during a given time is known as
A) push
B) outcome
C) reach
D) feedback
Correct Answer:
Verified
Q34: Advertising used to communicate an organisations views
Q35: To identify the background, learning characteristics, and
Q36: The specific approach advertisers use to communicate
Q37: The intrinsic value or worth of a
Q38: Which of the following is not considered
Q40: _ is an identifying announcement of sponsorship
Q41: Total coverage by television and radio of
Q42: _ is an elaborate booklet, usually bound
Q43: Misleading ads are prohibited in India under
Q44: _ is a process used by an
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