Suppose Candidate Kane is a Democrat and he lives in a predominantly Democratic district. He is not widely known in the district and is running against a better-known incumbent Democratic candidate in the primary. The voters are a little upset about the incumbent's votes on education reform. Which campaign strategy should Candidate Kane use?

Question

Quizplus · Accepted Answer

When running against a better-known candidate of the same party, your best option is to utilize an issue-oriented strategy where you focus on one or two issues where your opponent might be weak. Even this might not be enough unless there is some sort of ideological revolt going on in your party similar to the "Tea Party" among Republicans in 2009-2011. Finally, Candidate Kane will probably also need to spend a lot of money to become better-known.

Suppose Candidate Kane Is a Democrat and He Lives in a Predominantly