The most important element of "marketing mix" is
A) The product
B) The price of the product
C) The advertising support
D) A sound distribution network
Correct Answer:
Verified
Q2: Objective of all advertisements is,
A) Objectivity
B) Timeliness
C)
Q3: An opportunity to deliver an advertising element
Q4: Three common advertising appeals include
A) Objectivity, timeliness
Q5: _ are directed at a specialized and
Q6: Which of the following is usually NOT
Q8: Which one of the following is not
Q9: _ is direct communications with carefully targeted
Q10: Corporate advertising concentrates on:
A) Recruitment
B) Organisational personality
C)
Q11: The first thing a reader notices in
Q12: An account in advertising parlance:
A) The budget
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