To capture the Voice of the Customer (VOC), it is important to collect data from a large, representative sample of the target customer base. To collect this data, Six Sigma practitioners can use:

Question

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Surveys and questionnaires can be used to collect data about a target customer base.
Key Takeaway: Data collection is important in gaining information about an organization's target customer base. To capture the voice of their customers, business professionals can use surveys and questionnaires to gather information about their attitudes, preferences, demographics, and purchasing habits. The goal of using surveys and questionnaires is to gather objective and up-to-date information about customer requirements.

To Capture the Voice of the Customer (VOC), It Is