Who should be able to discuss the crisis with the media and other external organizations?
A)Only the appointed official media spokesperson
B)Whomever the media contacts
C)Only members of the Business Continuity team
D)Only members of the Board of Directors

Question

Quizplus · Accepted Answer

When communicating with the media and external organizations, only the official spokesperson should speak on behalf of the company. This person should be trained in media relations prior to the crisis.
Using a single point of communication with the media and funneling all communications through the official spokesperson will ensure that a consistent message is being sent. Additionally, people within the organization should be trained to refer all calls or inquiries during a crisis to the single official spokesperson.

Who Should Be Able to Discuss the Crisis with the Media