The process of marketing research involves five steps designed to aid managerial decision-making.After determining what information is needed,the next step would be to
A) manage the data collection
B) design a method for collecting information
C) communicate the findings
D) analyze and interpret the results

Question

Quizplus · Accepted Answer

The five steps in the process are 1)determine what information is needed,2)design a method for collecting the information,3)manage the data collection,4)analyze and interpret the results,and 5)communicate the findings.

The Process of Marketing Research Involves Five Steps Designed to Aid