The first step in the marketing research decision-making process is
A) developing a hypothesis
B) collecting relevant data
C) outlining a process that can be used to collect the necessary information
D) recognizing a unique marketing problem or opportunity

Question

Quizplus · Accepted Answer

The first step in the decision-making process is recognizing a unique marketing problem or opportunity.Often,these are two faces of the same situation.

The First Step in the Marketing Research Decision-Making Process Is