One of the "last frontiers" of scanner-based research is to assess the effects of pricing on purchase behavior.

Name: One of the "last frontiers" of scanner-based research is to assess the effects of pricing on purchase behavior.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

One of the last frontiers is advertising,because its impact is much more difficult to quantify.Pricing research using scanner data is relatively easy since the price of a product can be modified on a store-by-store basis or even over time.

One of the "Last Frontiers" of Scanner-Based Research Is to Assess