All of the following are purposes for focus groups except A) to help generate hypotheses that can be further tested quantitatively B) to generate information helpful in structuring consumer questionnaires C) to provide overall background information on a product category D) to conclusively identify causes of specific marketing problems

Question

Quizplus · Accepted Answer

Focus groups can provide insight into marketing problems,but it would take quantitative research to identify causes.

All of the Following Are Purposes for Focus Groups except