_______________ takes both binary and interval data and produces probabilities of an outcome,such as purchase probabilities and market share projections,as functions of the marketing mix.
A) The weighted least squares model
B) Logistic regression
C) The Breusch-Pagan model
D) The discrete choice model

Question

Quizplus · Accepted Answer

Logit models are very effective in producing probabilities of different outcomes.

_______________ Takes Both Binary and Interval Data and Produces Probabilities