The best analysis technique for discovering segments within a market is
A) factor analysis
B) cluster analysis
C) principal components analysis
D) discriminant analysis

Name: The best analysis technique for discovering segments within a market is A) factor analysis B) cluster analysis C) principal components analysis D) discriminant analysis
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Segmentation of a market is really just clustering its brands or its customer base,albeit often informally.

The Best Analysis Technique for Discovering Segments Within a Market