Within marketing research,"heterogeneity" is generally used to refer to
A) differences in behavior
B) differences in sensitivity
C) differences in outcome
D) differences in characteristics

Question

Quizplus · Accepted Answer

In marketing research,it is primarily differences in sensitivity or responsiveness that is called heterogeneity.This is beta or coefficient heterogeneity.

Within Marketing Research,"heterogeneity" Is Generally Used to Refer to