Which of the following action elements is required for successful Marketing (Big M) ?
A) Aligning all internal organizational processes and systems around the product
B) Ensuring that everyone in an organization understands the concept of customer orientation
C) Find somebody at the lower level of the firm to consistently champion this Marketing (Big M) business philosophy
D) Remembering the fact that the marketing department is where Marketing (Big M) takes place
E) Creating market-driven, not market-driving, strategies
Correct Answer:
Verified
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