Joelle bought a new Coach purse for herself as a birthday present. She had never spent that much on a purse, but decided it was worth it because it was so elegant. This demonstrates how a customer's perception of ________ can influence buying behavior.

Question

Quizplus · Accepted Answer

The customer's perception of value can influence their buying behavior, as demonstrated by Joelle's decision to purchase a more expensive purse because she believed it was worth the price for its elegance.

Joelle Bought a New Coach Purse for Herself as a Birthday