The package of tangibles and intangibles that make up a service is referred to as a(n) ________.
A) quality output package
B) internal services package
C) service vision package
D) fail-safe package
E) customer benefits package

Question

Quizplus · Accepted Answer

The term "customer benefits package" refers to the combination of tangible and intangible elements of a service that create value for the customer. It includes not only the core service, but also features such as convenience, responsiveness, professionalism, and empathy. Therefore, option E is the correct answer. Options A, B, C, and D are not commonly used terms in the field of service marketing.

The Package of Tangibles and Intangibles That Make Up a Service