Heinz Revolutionized the Industry When It Introduced Its Inverted Bottle

Heinz revolutionized the industry when it introduced its inverted bottle because consumers had complained for years about how hard it was to get out that last bit of ketchup. The company spent three years designing the convenient container, which is equipped with a vacuum cap that stops dry ketchup from forming around the lid. Which of the following packaging objectives does this exemplify?

A) promote usage
B) aesthetic
C) communication
D) harmony
E) protection