On a box of Procter & Gamble's Bounce fabric softener sheets, the brand name "Bounce" is approximately 50 percent of the space on the front panel and the rest of the space is a bright color (orange) with clean fresh images of a sun rising and a green field. This is an example of the ________ requirements of labeling.
A) legislative
B) marketing
C) legal
D) industry
E) consumer

Question

Quizplus · Accepted Answer

The dominant presence of the brand name "Bounce" and the use of a bright color and clean fresh images are all examples of marketing requirements of labeling. The label is designed to attract consumers and distinguish the product from competitors. The other options (legislative, legal, industry, and consumer) do not accurately describe the features of the labeling on the Bounce fabric softener sheets.

On a Box of Procter & Gamble's Bounce Fabric Softener