One of the difficulties associated with search qualities for consumers when evaluating different service offerings is ________.
A) services are not offered in a store
B) customers do not truly know how a service performs until after the sale
C) it is difficult to compare services online
D) a service may be inseparable from its price
E) customers find it difficult to analyze services since they have too many search attributes

Question

Quizplus · Accepted Answer

Unlike tangible products, customers cannot fully evaluate the performance of a service before purchasing or experiencing it. This makes it difficult to evaluate search qualities associated with services.

One of the Difficulties Associated with Search Qualities for Consumers