Gold Hair shampoo advertises that it is the best for bringing out golden highlights of people with blond hair. Gold Hair ads state: "Tests prove that our shampoo is superior to other shampoos in making blond hair shine like gold." What FTC program monitors such claims?

Question

Quizplus · Accepted Answer

The advertising substantiation program monitors claims made in advertisements to ensure that they are supported by adequate evidence. In this case, Gold Hair shampoo's claim that it is superior in bringing out golden highlights would fall under this program's purview.

Gold Hair Shampoo Advertises That It Is the Best for Bringing