The marketing manager doesn't need to understand the basics of promotion since sales is separate from marketing.

Question

Quizplus · Accepted Answer

Promotion is one of the Four Ps in marketing and closely tied to the overall strategy of the company. As such, a marketing manager needs a deep understanding of promotion in order to effectively develop and implement campaigns to reach target audiences and achieve sales goals.

The Marketing Manager Doesn't Need to Understand the Basics of Promotion