What is the final element the marketing manager should implement in promotional strategy?

Question

Quizplus · Accepted Answer

Establishing measures of results is the final element that the marketing manager should implement in promotional strategy. This will help in evaluating the success of the promotional campaign and making necessary adjustments for future campaigns. Identifying targets for promotion, preparing the promotion budget, developing the message, and selecting the promotion mix are all important steps, but measuring results is essential to determine the effectiveness of the promotional strategy.

What Is the Final Element the Marketing Manager Should Implement