A marketing manager wants to build a strong relationship with the customers and to customize messages without high costs. He understands that relationship building and message customization would require constant updating of the database due to the reliance on CRM and he plans to hire staff to make sure the database stays up to date. Based on the manager's consideration, ________ will be the most appropriate promotion mix element.

Question

Quizplus · Accepted Answer

Digital and social media marketing would allow the marketing manager to build a strong relationship with customers through personalized messages without incurring high costs. This can be done through social media engagement, email marketing, and targeted online advertising. Personal selling and sales promotion may be expensive and not scalable, while advertising and public relations may not offer the level of customization the manager is looking for.

A Marketing Manager Wants to Build a Strong Relationship with the Customers