In the initial introduction of the Prius, Toyota put much effort into building awareness of the emerging need for hybrid cars and also educating potential customers about what a hybrid car actually is. This is an example of the ________ stage in the AIDA model.

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The initial introduction of the Prius was aimed at grabbing the attention of potential customers and building awareness of the need for hybrid cars. This aligns with the attention stage in the AIDA model, which is focused on garnering the attention of customers and capturing their interest.

In the Initial Introduction of the Prius, Toyota Put Much