Starbucks ran a new ad during the Super Bowl. It wanted to know the percentage of people who watched the ad during the event. Starbucks was measuring the ________ of the ad.
A) reach
B) frequency
C) relevancy
D) impact
E) noise

Question

Quizplus · Accepted Answer

Reach refers to the total number of people who were exposed to the ad during the Super Bowl event. Measuring the percentage of people who watched the ad during the event is a measure of its reach. Frequency measures the number of times the ad was shown to the same audience. Relevancy refers to how well the ad resonates with the target audience. Impact measures the effectiveness of the ad in terms of its ability to generate a desired response from the audience. Noise refers to the background interference that can affect the reception of the ad message.

Starbucks Ran a New Ad During the Super Bowl