________ is a distinct advantage that personal selling offers over other marketing communications methods.
A) Low transactional costs
B) Strategic flexibility
C) Geographic flexibility
D) Personal knowledge management
E) Personal relationship with a customer

Question

Quizplus · Accepted Answer

Personal relationship with a customer is a distinct advantage that personal selling offers over other marketing communications methods. Personal selling allows salespeople to establish a personalized relationship with the customer, understand their needs, and provide customized solutions, which is difficult to achieve through other marketing communication methods. This personalized relationship helps in building trust, providing better after-sales services and generating repeat business.

________ Is a Distinct Advantage That Personal Selling Offers Over