Communications
-High Seas Co., a fishing supplies company, commissions a marketing communications firm to explore the unique psychographic quality of their target audience. They are likely to describe this audience as

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High Seas Co., a fishing supplies company, commissions a marketing communications firm to explore the unique psychographic quality of their target audience. They are likely to describe this audience as fly-fishing enthusiasts. Psychographic segmentation goes beyond demographic information, which gathers such details as the age, economic ranking, and social class of a target audience. A psychographic profile provides information on attitude, a value, or a dedicated motivation to pursue interests. This company will likely generate most of its sales from fishing enthusiasts who continually engage in their hobby.

Communications -High Seas Co., a Fishing Supplies Company, Commissions a Marketing