Data in the Customer Importance column of the customer needs matrix
A) Should be non-limiting and non-specific
B) Is developed from unanimous customer input
C) Is an estimate (by the QFD team) of the relative importance of the customer needs
D) Is typically based on a scale of 1 - 5, with 1 being the highest importance

Question

Quizplus · Accepted Answer

The data in the Customer Importance column of the customer needs matrix is an estimate by the Quality Function Deployment (QFD) team of the relative importance of the customer needs, reflecting how crucial each need is from the customer's perspective. This helps prioritize development efforts.

Data in the Customer Importance Column of the Customer Needs