Azzura is comparing different cars and believes that the sedan has a better mix of benefits in relation to price than the sports utility vehicle she compared it against. This example best demonstrates the concept of

Question

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Azzura's comparison of the sedan's benefits relative to its price against those of a sports utility vehicle illustrates the concept of value. Value is perceived benefit versus the cost of a product or service.

Azzura Is Comparing Different Cars and Believes That the Sedan