August buys a puppy and takes her to his parents' anniversary dinner. August's sister Luz absolutely loves the puppy, and August encourages her to buy another puppy from the litter. After the party, Luz goes online and buys a puppy of her own. Which of the factors that influence buying behavior does this most likely represent?
A) culture and subculture
B) one-to-one marketing
C) psychographic influence
D) social class
E) reference groups
Correct Answer:
Verified
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