Marci is an insurance agent for Sergeant Insurance Company. The company uses an algorithm to call out current customers who may want to add to their policy. Marci is then able to craft a pitch specific to the customer before calling regarding their policy. This best demonstrates the concept of ________ marketing.

Question

Quizplus · Accepted Answer

One-to-one marketing involves tailoring a marketing approach to individual customers based on their specific needs or preferences, which is what Marci is doing by using an algorithm to identify customers' potential interests before crafting personalized pitches.

Marci Is an Insurance Agent for Sergeant Insurance Company