As a recently promoted top manager of Buttons and Snaps, a clothing manufacturer, Andy Zhang is aware of plenty of long-range goals his company is eager to reach, including starting a new clothing line for working women. Zhang realizes all too quickly he isn't sure of the company's ________, or specific, short-term targets for achieving its goals.
A) opportunities
B) steps
C) mission
D) strategy
E) objectives

Question

Quizplus · Accepted Answer

Objectives are specific, short-term targets set by a company to achieve its long-term goals. In this context, Andy Zhang is looking for the specific short-term targets (objectives) that will help Buttons and Snaps reach its long-range goal of starting a new clothing line for working women.

As a Recently Promoted Top Manager of Buttons and Snaps