An estimated 95 percent of supermarket product purchases are based on impulse decisions while in the store.

Name: An estimated 95 percent of supermarket product purchases are based on impulse decisions while in the store.
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Most supermarket purchases are planned, with impulse buys accounting for a smaller percentage, typically estimated to be around 20% to 50%, depending on the study and product category.

An Estimated 95 Percent of Supermarket Product Purchases Are Based