According to the survey by KDnuggets, which of the following is the top software used by companies for marketing analytics?
A) Apache Spark
B) scikit-learn
C) Python
D) Tableau

Question

Quizplus · Accepted Answer

Python is widely recognized for its versatility and efficiency in handling data analytics, including marketing analytics. Its extensive libraries and frameworks, such as Pandas, NumPy, and Matplotlib, make it a preferred choice for data manipulation, analysis, and visualization, which are crucial in marketing analytics.

According to the Survey by KDnuggets, Which of the Following