What are ethnographers conducting when they study their own culture or group?

Name: What are ethnographers conducting when they study their own culture or group?
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Autoethnography is a form of qualitative research where the researcher explores their own personal experience to understand cultural experience. This method involves the study of the researcher's own culture, making it distinct from other forms of ethnography that focus on the study of cultures other than one's own.

What Are Ethnographers Conducting When They Study Their Own Culture