Jordan Is Working on Designing a Product

Jordan is working on designing a product. No matter how hard he tried, he never got the product to work as intended. After several failed attempts, he decided to put aside this task and take up a different project. Later, while fixing a toy for his son, the solution to fixing the product immediately came to Jordan's mind. Michael works in an IT firm that is well known for making innovative products. Michael is asked to develop a product that would serve an unmet need. This stage of creative problem solving is referred to as

A) preparation.
B) incubation.
C) insight.
D) elaboration.