A sociologist from the United States receives a grant to study racial and religious prejudice among the peoples of Southeast Asia. The sociologist makes a serious and unbiased effort to evaluate the norms, values, and customs of these groups in light of the distinctive cultures of which they are a part. This is an example of

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Cultural relativism is the practice of assessing a culture by its own standards rather than viewing it through the lens of one's own culture. The sociologist's approach of evaluating norms, values, and customs within the context of the distinctive cultures they belong to exemplifies this concept.

A Sociologist from the United States Receives a Grant to Study