Descriptive analytics can be used to categorize customers into homogenous RFM segments based on their previous purchasing behavior.
Correct Answer:
Verified
Q1: Descriptive marketing analytics are used to help
Q2: Predictive marketing analytics are used to predict
Q3: Prescriptive marketing analytics can be used to
Q4: The recency-frequency-monetary value framework is an analytical
Q6: Marketing prescriptive models can utilize RFM data
Q7: Marketing prescriptive models can be used to
Q8: The specific cutoff points for each recency
Q9: The specific cutoff points for each frequency
Q10: The specific cutoff points for each monetary
Q11: Which of the following is the main
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents