Marketing prescriptive models can be used to:
A) Identify which customer segments will be most profitable.
B) Determine whether to continue promotional spending in order to generate future sales.
C) Determine whether to curtail spending and allocate marketing resources to more profitable customer targets.
D) All of the above

Question

Quizplus · Accepted Answer

Marketing prescriptive models are designed to recommend actions to achieve specific outcomes. They can be used to identify profitable customer segments (A), decide on the continuation of promotional spending for future sales (B), and reallocate marketing resources to more profitable targets (C). Thus, all the options are correct applications of prescriptive models in marketing.

Marketing Prescriptive Models Can Be Used To