The objective function of the goal programming model for RFM analysis seeks to maximize the expected revenue.

Name: The objective function of the goal programming model for RFM analysis seeks to maximize the expected revenue.
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The objective function in goal programming for RFM (Recency, Frequency, Monetary value) analysis typically seeks to optimize customer segmentation or classification based on their purchasing behavior, rather than directly maximizing expected revenue.

The Objective Function of the Goal Programming Model for RFM