Scholars have coined the phrase "post-trust era" to characterize the contemporary business environment because

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Michael Maslansky, a leading corporate communications expert, and his colleagues have labeled this the post-trust era. Maslansky says, "Just a few years ago, salespeople, corporate leaders, marketing departments, and communicators like me had it pretty easy. We looked at communication as a relatively linear process. . . . But trust disappeared, things changed."People overwhelmingly view businesses as operating against the public's best interests, and the majority of employees view their leaders and colleagues skeptically.

Scholars Have Coined the Phrase "Post-Trust Era" to Characterize the Contemporary