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Identify a True Statement About Ethics in Marketing

Question 13

Multiple Choice

Identify a true statement about ethics in marketing.


A) An aspect of consumer autonomy requires that customer consent be not only voluntary, but also informed.
B) It is easy to determine if potential consumers are being treated with respect in marketing situations.
C) The existence of buyers for a product and sellers willing to sell that product implies that such transactions are ethically legitimate.
D) Evidence shows that effective marketing causes greater consumption, leading to a happy condition termed "affluenza."

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