Which of the following is not an advantage of market basket analysis?
A) Identifying which products sell together can help manage inventory.
B) It is more preferable to marketers to market to existing customers.
C) Market basket analysis can sometimes produce results that are due to prior marketing campaigns.
D) All of the above are advantages.

Question

Quizplus · Accepted Answer

Market basket analysis is primarily used to understand the purchase behavior of customers and find patterns in product purchases. While it helps in inventory management and targeting existing customers effectively, stating that results being due to prior marketing campaigns is not an advantage. It actually suggests a limitation or a confounding factor in interpreting the analysis results, as it indicates that the patterns found might not solely be due to natural customer preferences but could be influenced by external marketing efforts.

Which of the Following Is Not an Advantage of Market