A price reduction that manufacturers give to their channel partners in exchange for additional services is a
A) seasonal discount
B) cash discount
C) quantity discount
D) trade discount

Question

Quizplus · Accepted Answer

A trade discount is given by manufacturers to their channel partners (such as wholesalers and retailers) in exchange for performing additional functions like marketing, storage, or product assembly. It's not a direct price reduction to consumers but rather an incentive for the channel partners to support the manufacturer's product more effectively.

A Price Reduction That Manufacturers Give to Their Channel Partners