Kotters recommendation for the first step in senior management involvement on a change project is:
A) institutionalise
B) plan and create short term wins
C) communicate the vision
D) create the vision
E) establish a sense of urgency

Question

Quizplus · Accepted Answer

Kotter's first step in his 8-step process for leading change is to "establish a sense of urgency." This is crucial for gaining the necessary support and momentum to drive the change process forward.

Kotters Recommendation for the First Step in Senior Management Involvement