Organic Beauty, a Company Manufacturing Organic Cosmetics, Body Care Products

Organic Beauty, a company manufacturing organic cosmetics, body care products, and fragrances, doesn't want to pay the expensive costs of carrying celebrity-sponsored fragrance brands. However, since many of the company's customers want to buy these products, its refusal to carry them has caused decreasing market share. As a result, the company eventually started carrying these sought-after brands. This is an example of how

A) celebrity advertising can motivate intermediaries to push their products down to their customers.
B) negative publicity can lead to change.
C) offering free samples of a product encourages consumers to request it from their favorite retailer.
D) a company can combine the push and pull strategies to become more successful.
E) consumer pull caused a company to change its practices.