The Golden Group is a group of luxury hotels that caters exclusively to high-end customers who form a small part of the market and are willing to pay for luxurious amenities. The hotel has incorporated all possible luxuries to satisfy these customers. The marketing approach employed by The Golden Group best exemplifies

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The marketing approach employed by The Golden Group best exemplifies niche marketing. Niche marketing is a narrow market segment focus when efforts are on one small, well-defined group that has a unique, specific set of needs. Niche segments are usually very small compared to the total market for the products.

The Golden Group Is a Group of Luxury Hotels That