Many automakers and dealers have introduced special financing and rebate programs and have extended the length of coverage of their warranties. This demonstrates __________.
A) the threat of new competitors
B) supplier bargaining power
C) customer bargaining power
D) the threat of substitute goods or services

Question

Quizplus · Accepted Answer

These actions are typically taken to make offers more attractive to customers, thereby increasing sales or customer loyalty, which indicates an increase in customer bargaining power.

Many Automakers and Dealers Have Introduced Special Financing and Rebate