AT&T reduced its residential long distance rates to attract new customers. AT&T is using the __________ strategy.
A) market venture
B) market import
C) market penetration
D) market alliance

Question

Quizplus · Accepted Answer

Market penetration strategy involves efforts to increase market share within existing markets or segments, often through competitive pricing, which is what AT&T is doing by reducing its residential long distance rates to attract new customers.

AT&T Reduced Its Residential Long Distance Rates to Attract New