An affiliate program in which the merchant pays the affiliate a set fee for each visitor who clicks through and takes an action at the merchant's site, such as completing an online survey or registering for a newsletter is a:

Question

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This describes a pay-per-lead program, where the affiliate is paid for leads generated through their referral, such as a visitor completing a survey or registering for a newsletter.

An Affiliate Program in Which the Merchant Pays the Affiliate